2017 Media & Creative Benchmark


The Media & Creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks. The benchmark consists of global and nationally based companies. As we often point out when looking at benchmarks, you should be focused on where your employees might be going, not where they've been. Some of the sub-industries included are:

  • Marketing and Advertising
  • Online Media
  • Broadcast Media
  • Entertainment
  • Publishing
  • Media Production
  • Design

Some Numbers

You can read more about our sampling methodology here.

Companies ranged in size from ~30 to 9000+ people with an average of ~700.

The median response rate was 84%. 


North America ~60%

Asia Pacific ~20%

Europe ~15%

Other ~5%

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