The Shorter Version
This factor combines feedback from employees on how well they believe your company is performing from different angles. Employees are a great potential source of crowd sourcing information on this as they collectively can provide great insight from the ground up. This factor does represent outcomes that may be out of the scope of People Ops to address but can be an important message back up to leadership.
The Longer Version
Crowd sourcing employees views on company performance can be a powerful way to tap into the collective intelligence that exists in your company. Many of your employees interact with customers directly and may also in turn be customers or customers of some of your competitors. Employees will also encounter other people and professionals who may have experience or views about your company and the competitive landscape out there. Employees are also on the ground seeing how resources are deployed every day internally. High performing employees, just like athletes, want to be part of a winning team - and this factor can be a crucial indicator of how employees view your competitive edge.