It is usually best to leave comments until after all of the overall trends in the survey data have been communicated and presented. Comments, like comparisons, have a far greater tendency to be taken personally and can lead to your audience becoming distracted by certain details - and usually people will focus on negative comments.
The text analytics visualisation allows you to highlight what were the frequently mentioned topics in the comments, along with their sentiment. Be purposeful in why you share comments. Ensure this view is supporting your arguments for focus or context.
If you have used some key open ended questions it can be useful to provide some examples but you should focus on some that seem to represent the tone of the comments or perhaps more importantly some that are relevant to the quantitative survey findings. For example, if you found that recognition was an important driver of engagement in your survey then you might choose to show some comments pertaining to recognition. Comments should add color to your survey results rather than form a separate source of data.
The Culture Amp platform also allows survey respondents to make comments on individual rating questions to provide more color. You might also select some of these to show what people said on some of the standout impact questions. Again this is another great way to link the qualitative comments with the quantitative survey data. If used in this way comments can really bring the other findings to life and in the words of your own people.
For further considerations and recommendations as you analyze your survey comments, please see our Comments page.