It is possible to use additional demographics in a survey for data that may not be known by the organization, such as "How do you travel to work?", or "What are your preferred hours of work?". When using unattributed surveys, you will need to ask people to nominate their Department, Location, or other demographics that you want to analyze the data with.
These are referred to as self-report demographics, as the participant is selecting which demographic option applies to them. These questions could be 'regular' questions that are asked in the survey, but the benefit of making them demographic questions is that you can use the results as filters in your reports (as opposed to just getting a count of how many people chose each option in a bar chart).
To add self report survey demographics
- click the Configure link for a specific survey on your Survey Browser page
- click the Design tab
- click the Demographics tab
- click add section link and type a name for the section
- click add demographic link
- type the self report demographic question
- type a name for the self report demographic in the Short Description (this will be used in reports)
- type the possible select options for the question on the Answer Details tab
Note that Culture Amp will not automatically generate self report demographics for your unattributed surveys unless you decide to use the custom unattributed survey template. When you clone this template, Culture Amp will automatically generate self report demographics based on the demographics in your account. Separately, if you duplicate a template or existing survey with self report demographics, those demographics will be copied over to your new survey.
Only single select question types are relevant for self report demographic questions, with the list of select options being set up as Answer Details.
When defining select options, remember that results are usually only displayed in reports when there are more than 5 responses, so try to make your options apply to more than 5 people who will be invited to participate in the survey.
If you need to set up a long list of select options, say more than 10, just copy the options to the clipboard, then paste into the first select option field. The system will split these out into separate options automatically (saves a whole lot of individual copying and pasting!).
When there are more than 12 select options, the system will make this field display as a drop-down list (as long as the Other option has not been enabled). People can use the search function at the top if the list to quickly find the option they need.