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Choosing Account Demographics


As part of the Import Users process, employees can be assigned demographics, such as Gender, Location, Department, etc. These demographics are saved in Culture Amp at the account level, and can apply to all surveys within the account. The Date of Birth and Start Date data loaded is also be used to calculate Age and Tenure demographics automatically.

Demographics are typically chosen for a survey when the survey is in draft status, however demographics can be added while a survey is active or closed, you just need to contact support@cultureamp.com to request your survey results be updated. Once reports are shared with people, then the demographics should not change. An alternative to account level demographics, is to ask survey participants to select demographics as part of the survey.

To make changes to survey demographics

  1. click the Configure link for a specific survey on your Survey Browser page
  2. click the Design tab
  3. click the Demographics tab
  4. go to the heading Account Demographics
  5. review the list of available demographics and select or de-select as required 

TIP: If the survey is active or closed, you'll need to unlock the Design page by clicking the Edit Survey button. 

The account demographics selected on the Design page will eventually become filters in the reports, so try to select demographics that you contain good quality data, and make sense for the type of survey you are running.

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