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Question Types


When designing your survey, there are different formats that can be used for the survey questions. Choose the question type that makes the survey experience easy for people, and also gives you the data in the format you need for analysis purposes.

 

Question typeAnswer detailsImpact on participantsImpact on reports
Rating – a scale of answers is required – is quantitative Agreement is our default type of rating scale but there are others to choose from Is colorful and fun! People get to leave an optional comment per question Favorable responses are expressed as a percentage agreement score. Results are viewed in all reports. All Rating questions assigned to a Factor will contribute to the overall percentage agreement score for the factor. Responses can be used in impact analysis.
Free Text – a qualitative written answer is required There is an option to have the respondent classify their comment into a single ‘bucket’ called a comment tag. There is an option to enable an ‘Other’ tag allowing respondents a general bucket for their comments if no other tags are relevant. Freedom to write what you like

Results viewed only in Comments Report – can filter results by comment tag. A minimum of 5 responses is usually required before comments can be displayed in the report. If you have defined ‘tags’ for the comment question you can filter the comment report by these tags. Harder to analyze large volumes of comments.

Responses are not used to calculate impact.

Single Select – one choice is to be made by the respondent from a list of available choices The select options need to be defined as well as the ranking of each option in the list. There is an option to enable an ‘Other’ answer. If there are twelve or more select options listed and you haven’t specified an Other option – they will automatically be displayed in a searchable drop-down list in the survey. Fast to complete the survey but can’t add optional comments unless another free-text question has been set up underneath

All responses are listed as a percentage but do not contribute to the factor scores. Good for making people select their ‘top’ or best’ choice. Do not appear as scores in the reports – so harder to compare to overall scores or between demographics.

Responses are not used to calculate impact.

Multiple Select – several choices can be made by the respondent from a list of available choices The select options need to be defined as well as the ranking of each option in the list. There is an option to enable an ‘Other’ answer. There is a ‘Selection Limit’ which defaults to 3 – allowing participants to select up to the defined limit of options. When the ‘unlimited’ option is chosen participants see a ‘Please select all that are relevant’ message for the question. Fast to complete the survey but can’t add optional comments unless another free-text question has been set up underneath 

All responses are listed as a percentage but do not contribute to the factor scores. Good for making people select their ‘top’ or best’ choices – can approximate a ranking. Do not appear as scores in the reports – so harder to compare to overall scores or between demographics.

Responses are not used to calculate impact.

True or False – a true/false answer is required The label used for True and False can be defined e.g. Yes/No or  Correct/Incorrect Feels a little dry and boring – can be harder for people to decide or commit if there’s some grey area when responding

All responses are listed as a percentage but do not contribute to the factor scores.

Responses are not used to calculate impact.

 

See also

Survey Design Guide



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