Demographic heatmaps


Viewing Heatmaps

One of the most powerful ways to understand your survey results is via our Heatmap report. Heatmaps let you visualize results by any demographic to quickly uncover outliers and show you where to focus your efforts.

Typically you'll generate heatmaps for an organizational demographic such as Department or Team, however, it's possible to create heatmaps for any demographic. Manager heatmaps are a great way to identify managers that are doing well, and managers that could use some help. Gender or Age heatmaps give a view of diversity, and Tenure heatmaps provide a view on particular cohorts within the company. 

The Heatmap report is available to all Administrators, plus people who have been given access to the 'Advanced' group of reports when setting up sharing of reports.

To generate a demographic heatmap, navigate to the Heatmap report and select a demographic from the dropdown.


The heatmap initially shows factor results by presenting each demographic group as a Delta from the aggregated scores. Demographic groups with the biggest population ('n' size) are presented first as these are the groups that will have the greatest influence on the overall score.

You can view the results for Questions associated with a particular Factor by clicking the Factor name, or clicking anywhere along that row.


Heatmap Colors

The Heatmap is designed to highlight the biggest differences in results for particular demographics when compared with the aggregated results. Note that the Heatmap colors are always based on the delta from the first column. The most positive differences are highlighted green and the most negative differences are highlighted red. 

As the delta between a group and the aggregated results gets larger, the shading gets darker. It's designed as a visual cue to call out large differences between groups, so that you don't have to read through every single cell in the comparison grid. You want to focus on the questions and the groups that show darker shades (i.e., larger deltas) as these reflect employees with different experiences.

It's also possible to view the favorable scores for questions and factors by selecting the % Favorable Score selector. 

Filtering Results

As with all reports, you can filter your results by any of the available demographics. For example, you may be interested in understanding how new starters feel across different departments in the company. To do this, after selecting the Department demographic, filter results to the Tenure group of "< 3 months". You'll now be able to quickly visualize results for new starters across the company, compared to the company average score for new starters.

Comparing to External Benchmarks

Depending on the comparisons that have been loaded into your survey, there is also the option to replace the column containing the aggregated results and instead compare demographic results to external benchmarks. To adjust the first column within the heatmap, select an option from the "Compare To:" list. 


At the moment, only external benchmarks are available to choose from in the "Compare To:" list.


See also

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