2016 Media & Creative Benchmark


The Media & Creative benchmark is made up of companies that produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks. The benchmark consists of global and nationally based companies.

NB. This benchmark is used in our Media Companies & Creative Agencies Benchmark Report

Companies & People

~40 companies and 17,500 + people in industries including: 

entertainment, music, publishing, gaming, social networking, advertising, marketing, media, mobile, education.

Response Rates

Median was 85%

~33% companies had 90% response rate or higher


USA ~81%

UK ~7%

Australia ~7%

Other global ~5%


See also

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