The Media & Creative benchmark is made up of companies that produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks. The benchmark consists of global and nationally based companies.
NB. This benchmark is used in our Media Companies & Creative Agencies Benchmark Report
Companies & People
~40 companies and 17,500 + people in industries including:
entertainment, music, publishing, gaming, social networking, advertising, marketing, media, mobile, education.
Median was 85%
~33% companies had 90% response rate or higher
Other global ~5%