2018 Media & Creative Benchmark

"Working collaboratively is a top driver of employee engagement at these companies."


The Media & Creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies. 

Anatomy of the benchmark:

Response rate:

  • 84% average response rate across all companies

Sub industries:

  • Marketing and Advertising
  • Online Media
  • Publishing
  • Media Production
  • Design
  • Broadcast Media
  • Newspapers
  • Music
  • Animation

Distribution by sub-region:

  • ~35% North America, ~20% Europe, ~30% Oceania, ~10% Asia, ~5% Other


Average Glassdoor ratings:

We have connected the employee feedback data with ratings for each company included in the benchmark to provide the below insights.

  • CEO approval = 65%
  • Overall company rating 3.6 stars


Key Insights and Data for the People Geeks!

How engaged are employees in the Media & Creative Industry?

Insight: Employee engagement within this industry tends to be slightly below what we see globally across all industries and lags the Engaging Growth benchmark.


Employee Engagement quartile scores

For organizations or people geeks interested in the spread of employee engagement ratings, below are the engagement scores by quartile.

What has the biggest impact on employee engagement in this industry?

Insight: Notably, consulting each-other and working collaboratively is a top driver of employee engagement at these companies. How company's direct resources and recognize outstanding service also have a large impact on employee engagement.


Learn more

Gain a deeper understanding of what makes our benchmarks special and learn more about how we calculate our region/country benchmarks here

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