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2019 Marketing & Advertising Benchmark


"Confidence in future success and the learning and development opportunities have the greatest impact on engagement for companies in this industry"

Summary:

The Marketing & Advertising benchmark is made up of companies that primarily produce and/or sell digitized or physical marketing and advertising content. The benchmark consists of global and nationally based companies.

Anatomy of the benchmark:

Response rate:

  • 77% average response rate across all companies
  • Bottom quartile (25th percentile) was 70% participation
  • Top quartile (75th percentile) was 86% participation

Sub industries:

  • Marketing and Advertising

Distribution by sub-region:

  • North America: 42%
  • Europe: 37%
  • Oceania: 8%
  • Asia: 6%
  • Middle East and Africa: 2%

Glassdoor ratings:

We have connected the employee feedback data with ratings for each company included in the benchmark to provide the below insights.

  • 3.7/5 stars average overall company rating
  • 71% average CEO approval
  • 68% average recommend to friend

Key Insights and Data for the People Geeks!

How engaged are employees in Marketing & Advertising?

Insight: Employees in Marketing & Advertising tend to be more engaged than employees in other regions. Higher engagement scores across Marketing & Advertising are primarily a function of greater intention to remain at the organization over the longer-term.

Marketing___Advertising-EngByInd.png

 

Marketing & Advertising employee engagement scores by percentile

If you are interested in the spread of employee engagement ratings, below are the engagement scores by percentile.

Bottom quartile (25th percentile) 57%
Median (50th percentile) 65%
Top quartile (75th percentile) 75%

What has the biggest impact on employee engagement in Marketing & Advertising?

Insight: Learning and development and leadership communicating a motivating vision have the largest impact on employee engagement. We also find that the scores on these topics are generally more favorable in our Marketing & Advertising Benchmark compared globally.

 

Marketing___Advertising-_drivers.png

Questions included and excluded:

Engagement Questions Excluded: The following questions did not have enough responses to be included in this generation this year.

  • I have been provided an opportunity to see and discuss recent employee survey results
  • My manager, or someone else, has communicated some clear actions based on recent employee survey results
  • I have seen positive changes taking place based on recent employee survey results
  • %ACCOUNT_NAME%'s commitment to social responsibility (e.g. community support, sustainability, etc.) is genuine

Learn more

Gain a deeper understanding of what makes our benchmarks special and learn more about how we calculate our Industry benchmarks here.



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