2019 Marketing & Advertising Benchmark

"Confidence in future success and the learning and development opportunities have the greatest impact on engagement for companies in this industry"

Summary:

The Marketing & Advertising benchmark is made up of companies that primarily produce and/or sell digitized or physical marketing and advertising content. The benchmark consists of global and nationally based companies.

Anatomy of the benchmark:

Response rate:

• 77% average response rate across all companies
• Bottom quartile (25th percentile) was 70% participation
• Top quartile (75th percentile) was 86% participation

Sub industries:

• Marketing and Advertising

Distribution by sub-region:

• North America: 42%
• Europe: 37%
• Oceania: 8%
• Asia: 6%
• Middle East and Africa: 2%

Glassdoor ratings:

We have connected the employee feedback data with ratings for each company included in the benchmark to provide the below insights.

• 3.7/5 stars average overall company rating
• 71% average CEO approval
• 68% average recommend to friend

Key Insights and Data for the People Geeks!

How engaged are employees in Marketing & Advertising?

Insight: Employees in Marketing & Advertising tend to be more engaged than employees in other regions. Higher engagement scores across Marketing & Advertising are primarily a function of greater intention to remain at the organization over the longer-term.

Marketing & Advertising employee engagement scores by percentile

If you are interested in the spread of employee engagement ratings, below are the engagement scores by percentile.

What has the biggest impact on employee engagement in Marketing & Advertising?

Insight: Learning and development and leadership communicating a motivating vision have the largest impact on employee engagement. We also find that the scores on these topics are generally more favorable in our Marketing & Advertising Benchmark compared globally.

Questions included and excluded:

Engagement Questions Excluded: The following questions did not have enough responses to be included in this generation this year.

• I have been provided an opportunity to see and discuss recent employee survey results
• My manager, or someone else, has communicated some clear actions based on recent employee survey results
• I have seen positive changes taking place based on recent employee survey results
• %ACCOUNT_NAME%'s commitment to social responsibility (e.g. community support, sustainability, etc.) is genuine

Learn more

Gain a deeper understanding of what makes our benchmarks special and learn more about how we calculate our Industry benchmarks here.